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RFID, label materials, digital technology, AI, and social media promotion are set to be demonstrated at the show.
December 3, 2024
By: Steve Katz
Associate Editor
Momentum is building for Labelexpo South China, the only dedicated event in the region for the labels and package printing industry. The show takes place 4-6 December 4-6, 2024 at Shenzhen World Exhibition and Convention Center. Over 180 exhibitors are taking part in this year’s show including General Inkjet Printing, Arojet, HP, Jingle Blue, Youhua New Materials, Hengchengxiang, 3M, Jinya, Denchern Machinery, Yutian Machinery, Reborn, King Label and many more. Day one features a panel discussion covering the impact and response to the restructuring of the global industry supply chain, presented by leading international label industry experts. Topics include the restructuring of the global label industry supply chain, changing consumer habits after the Covid-19 pandemic and the integration of AI technology into the label packaging industry. The Digital Printing Forum on day one will cover topics such as technology trends, label industry market statistics, innovation through digital intelligence and pre-press process automation. Also taking place is a Label Academy Workshop on Label Materials Technology focusing on the construction of self-adhesive laminates. The Workshop looks at face materials and liner materials, silicone coating technology, and designing adhesives for different end use applications. Day two features a one-day training session looking into RAIN RFID encoding, hosted by the RAIN Alliance. Also, featured on day two are forums focusing on RFID smart label technology and anti-counterfeiting and traceability technology. On day three, a hands-on social media forum takes place covering topics such creating a short promotional video, algorithm analysis, traffic acquisition and using AI for label design. A Smart Label Trail will also be featured at the show, allowing visitors to discover first-hand what is new in the field of RFID technology. A range of suppliers will exhibit products, technologies, and services related to the entire process of RFID label manufacturing and usage. Jade Grace, managing director, Labelexpo Global Series, says, “RFID, digital and AI technology are making inroads in the Chinese label and package printing market. We look forward to highlighting this growing technology amongst other fast growing industry trends at the show this week.” Kevin Liu, group director China, Labelexpo Global Series, adds, “Labelexpo South China 2024 promises to be a show filled with educational content that will inspire and develop the skills of converters of all sizes in industry areas that are shaping the future of the label and package printing industry. I encourage all to participate in these valuable sessions.”
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